Privacy Policy
Privacy
Policy Statement ("PPS")
Your privacy
BalloonS HK (“BalloonS
HK", "we ", "our " or
"us") respects your legal rights of privacy when collecting, storing,
using, processing and transmitting Personal Data and this PPS explains our
privacy practices. We are legally required to comply with the Personal Data
(Privacy) Ordinance (Cap. 486) of the Laws of the Hong Kong Special
Administrative Region when collecting, holding, using and/or processing your
Personal Data. In doing so, we will ensure compliance by our staff to the
strictest standards of security and confidentiality.
Please read the following carefully to
understand our policy and practices regarding how your Personal Data will be
collected, treated and processed. By providing your Personal Data to us, you
are consenting to this PPS and the collection, use, transfer, storage and
processing of your Personal Data as described in this PPS.
If you are under the age of 18, you must
have a legal representative such as a parent or guardian accepting this Policy
on your behalf before providing any Personal Data to us.
If there is any inconsistency between the
English and Chinese version of this PPS, the English version shall prevail.
Collection of Personal Data
Depending on the types of goods and/or
services we provide to you, we may collect two basic types of data from you,
“Personal Data” and “Non-Personal Data”:
"Personal Data" means any
personally identifying data which we may collect from you when you seek
product(s) and/or service(s) from us and include without limitation names;
email and postal addresses; gender, phone number; date of birth; payment
information; type of identification document and full; occupation, from which
it is practicable for the identity of an individual to be directly or
indirectly ascertained.
“Non-Personal Data” includes aggregate
and/or automatic information, which is data collected about the use of goods
and/or services (including without limitation our websites and/or mobile
applications), or about a group or category of users from which individual
identities or other individually identifiable information has been removed.
This PPS does not restrict or limit our collection, use and provision of
Non-Personal Data.
2.1 Personal Data
The following are the common situations
when we may collect and store your Personal Data, although these situations are
not exhaustive:
‧registration for a membership, enjoying
benefits or otherwise using our services as a member of our programmes,
activities and/or other services;
‧using and/or browsing our websites and/or
mobile applications;
‧purchasing and/or using our products
and/or services, including without limitation to purchasing any travel tickets
and/or subscribing to our communication materials;
‧entry and/or participating in any of our
promotional, marketing or advertising activities;
‧posting, uploading, creating or otherwise
generating any content and/or information, including any artistic,
or any type of work on our websites and/or mobile
applications; and
‧request for customer service or other
assistance in connection with our products and/or services.
2.2 Non-Personal Data
When you use our websites and/or mobile
applications, we may keep an activity log that does not identify you
individually and cannot be used to identify the identity of any particular
user. Generally, we collect and store the following categories of Non-Personal
Data:
‧information about your device that you use
to access our websites and/or mobile applications. This information may include
the device name, IP address, operating system and version, the type of network
and mobile Internet browser you use, the browser’s type and configuration, the
geo-location information and other unique device identifiers of the device,
browsing preferences such as language settings and font size etc.; and
‧information about your use of the website
and/or mobile application including without limitation the domain names you
visit and the specific actions you take on the website and/or mobile
application, the number of new or returning visits, statistics on the pages
visited and referred, a reading history of the pages and sites you have visited
and viewed, search terms used and search results, error and crash statistics,
traffic data (such as time, duration and date of access).
The above Non-Personal Data are collected
and used to gauge the popularity of various parts of our websites and/or mobile
applications, to gain general knowledge about our audience and market our
websites and/or mobile applications to advertisers with whom we may share
summarized traffic data. We may also share to third parties (including without
limitation to those specified under paragraph 4 below) these Non-Personal Data
for customizing, enhancing, optimizing, maintaining and/or improving the
quality of our websites and/or mobile applications, such as for determining the
optimal screen resolution, language and font settings, etc. This Policy in no
way restricts or limits our collection, use, handling and provision of
Non-Personal Data.
Purposes for which we will use your
Personal Data
The purposes for which we may use your
Personal Data will vary depending on the type(s) of product(s) and/or
service(s) you seek from us. Such purposes will be stated in the Personal
Information Collection Statement (“PICS”), application form, terms and
conditions, mobile application and/or webpage relevant to your provision of
Personal Data to us. If you fail to supply the Personal Data required, we may
be unable to provide the specific products / services in full to you.
Disclosure and Transfer of Personal Data
In cases where we do collect Personal Data
from you, we will:
‧tell you (by way of a PICS or by a
separate notification) that we are doing so and any purpose of use that we will
make of such Personal Data we collect; and
‧where relevant, give you the opportunity
to object to particular use of your Personal Data.
We will to take all practicable steps to
keep your Personal Data confidential but we may disclose, transfer and/or
assign such data to the following parties:
‧if BalloonS HK decides to sell, merge and/or re-organise any part of its business,
to any actual or proposed assignee, transferee or successor of or to BalloonS
HK's rights in respect of your Personal Data;
‧ any
agent, adviser, auditor, contractor or third party service provider who
provides administrative, telecommunications, computer, payment, fraud
prevention, insurance, data processing and/or other services to us in
connection with the operation of our business and/or the relevant product(s)
and/or service(s) that you seek from us, and/or who otherwise processes Personal
Data for and on our behalf; and
‧ any
person (including without limitation government authorities, regulatory or
administrative bodies or law enforcement agencies) to whom BalloonS
HK is under an obligation to make disclosure under the
requirement of any law binding on BalloonS HK or for
the purposes of any guidelines or codes of practice issued by regulatory or
other authorities with which BalloonS HK is
expected to comply, or such parties who are authorized by law to request
information from BalloonS HK.
We may also disclose and/or transfer your
Personal Data in the manner as stated in the Personal Information Collection
Statement and/or any terms and conditions relevant to the product(s) and/or
service(s) you seek from us.
The parties to whom we disclose and/or
transfer your Personal Data may be situated outside of Hong Kong where there
may not be in place data protection laws which are substantially similar to, or
serve the same purposes as, the Personal Data (Privacy) Ordinance.
Links to Other Websites
If you use our websites or mobile
applications, there may be advertisements or hyperlinks linking to another
website (e.g. Linked Sites). If you click on any of these advertisements or
hyperlinks, you will leave our websites or mobile application for another
location. At any other website, the protection of your privacy, Personal Data
and your exposure to cookies are not our responsibility and you are advised to
refer to the privacy policy of that other location (if any).
Some of our websites and/or mobile
applications may allow you to link and/or connect to third party social
networking sites. If you choose to link and/or connect to these third party
social networking sites, we may be able to collect certain Personal Data from
your social networking profile provided to us by the social networking site. In
that case, we will collect and use such Personal Data only for the purpose of
providing you with the connection to the social networking site.
Cookies
Some of our websites use Google Analytics,
a web analytics service provided by Google, Inc. (“Google”). Google Analytics
uses "cookies” to help our websites analyze how users use those websites.
A cookie is a small text file that is stored on your device (e.g. on your
computer) when you visit or access a website. A cookie can be used to identify
a computer or a mobile device. It, however, is not used to collect any personal
information and do not recognize you personally. In other words, it does not
have the function of identifying an individual user of our websites.
Within our websites cookies are used to
track the use of and monitor traffic on our websites, as well as to improve,
customize and enhance your browsing experience, for example:
‧ Strictly
necessary cookies are used to indicate your active using of our websites and
remember the information you’ve entered in a form or details about a payment
you want to make. Without them, the information would be lost every time you
move to a new page;
‧ Performance
cookies are used to collect anonymous information about how you use our
websites, such as which pages you visit on our websites. We use this aggregated
information to improve our websites; and
‧ Functional
cookies are used to record information about choices you’ve made and to recommend
contents of our websites that are relevant to you and your interests.
On some pages, we feature embedded “share”
buttons or widgets that enable you to connect to other social networking sites
such as Facebook and Twitter. These sites may set cookies which can identify
you as an individual when you are logged in to their services. We do not
control these cookies and you should check the relevant third-party website to
see how your information is used and how to opt-out.
If you use or continue using our websites,
we will assume that you are happy for us to set cookies. You may choose to
reject all or some cookies at any time by changing the setting of your web
browser on your device. Please visit www.allaboutcookies.org to find out how to
manage cookies. However, please be aware that if you choose to delete or
restrict cookies, you will not be able to use some of the functions of our
websites.
Security and Storage
Except as mentioned in paragraph 4 above,
your Personal Data, however stored, will be accessed only by our employees or
contractors who are authorised to do so. Where Personal Data is stored
electronically, it will be kept on a secured server and will be encrypted
and/or password-protected (or under some equivalent form of protection) and
accessible only by authorised personnel of BalloonS HK or its contractors. The network transmission of Personal Data will
also be protected by using the SSL protocol. Personal Data are treated as
confidential information by BalloonS HK and
all employees and contractors designated to handle Personal Data will be
instructed to do so only in accordance with this PPS.
Use of Personal Data in legal proceedings
If it becomes necessary that we have to
take action against you for any reason whatsoever including recovering from you
any money you owe us, you expressly agree that the Personal Data provided by
you can be relied upon in identifying and taking legal action against you.
Your right to access and correct Personal
Data
You may at any time request access to and
correct Personal Data relating to you in any of our records. You may also ask
us to delete you or your Personal Data from any active mailing or distribution
list. To exercise any of your rights, contact us at the address or email below
marking your communication "Confidential ". In response, we may ask
you to provide certain details about yourself so that we can be sure you are
the person to whom the data refers. We are required to respond to your requests
within 40 days. We may also charge you a reasonable fee for complying with any
data access request.
Personal Data Privacy Officer
Any requests (i) for access to data or
correction of data; (ii) for general information regarding our policies and
practices with respect to Personal Data; and (iii) about the kinds of Personal
Data that we hold; and/or general questions and complaints relating to this PPS
should be addressed:
email: info@balloons.com.hk
Retention of Personal Data
Personal Data provided by you are retained
for as long as the purposes and any directly-related purposes for which such
data were collected continue. Once it is not necessary to use the Personal Data
to fulfil such purposes (and directly-related purposes), they are then
destroyed within a reasonable time unless their retention is required to
satisfy legal, regulatory or accounting requirements or to protect the BalloonS
HK's interests.
This PPS is subject to change. Any changes
will be posted on this page. Your continued use of our websites and/or mobile
applications after the posting of such changes indicates your acceptance to the
same.
In the event that there is any
inconsistency between the English and Chinese version of this PPS, the English
version shall prevail.